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| 2009 Tokyo Girls Collection bikini photos |
The Tokyo Girls Collection is best known for blending forward-thinking
e-commerce strategies with the appeal of a classic stadium
extravaganza. While three dozen popular domestic fashion brands stage
runway shows of their latest looks, audience members can purchase the
items as seen immediately with their mobile phones through a dedicated
mobile retail site. The event also eschews typical fashion world
exclusivity by offering a general admission ticket for just $40 (less than a
typical concert ticket), regularly attracting a crowd of 20,000 plus teens
and 20-somethings.
e-commerce strategies with the appeal of a classic stadium
extravaganza. While three dozen popular domestic fashion brands stage
runway shows of their latest looks, audience members can purchase the
items as seen immediately with their mobile phones through a dedicated
mobile retail site. The event also eschews typical fashion world
exclusivity by offering a general admission ticket for just $40 (less than a
typical concert ticket), regularly attracting a crowd of 20,000 plus teens
and 20-somethings.
Tokyo Girls Collection (TGC) is a dizzyingly massive fashion
event that sends high-profile models parading down the
runway in the youthful, outlandish styles of Shibuya. Hugely
successful since its inception in 2003, TGC uses "supermodel"
It girls (not unlike Paris Hilton and her brood) to present five-
minute shows of mid-level brands' current styles. Far from high
fashion, runway fair includes items like frilly halter tops, barely-
there hot pants with rhinestone-encrusted belts and leopard-
print, thigh-high boots.
Held twice a year, TGC attracts fervent audiences of over
20,000, and all of the styles presented are guaranteed to sell
out instantaneously—everything shown is available for
purchase at the brands' shops, or, more immediately, via your
keitai (mobile phone). Unlike high-fashion runway shows that
require audiences to puzzle a deeper meaning in their stitches
and seams, TGC's proposition is far simpler: enjoy a group of
iconic girls having some fun with wearable fashion. At about
$30-50 a ticket for the daylong event, TGC has proven to be a
titillating prospect for audiences, an appealing marketing
platform for brands and a helluva way to sell clothing. click
here to read the rest of this article.
event that sends high-profile models parading down the
runway in the youthful, outlandish styles of Shibuya. Hugely
successful since its inception in 2003, TGC uses "supermodel"
It girls (not unlike Paris Hilton and her brood) to present five-
minute shows of mid-level brands' current styles. Far from high
fashion, runway fair includes items like frilly halter tops, barely-
there hot pants with rhinestone-encrusted belts and leopard-
print, thigh-high boots.
Held twice a year, TGC attracts fervent audiences of over
20,000, and all of the styles presented are guaranteed to sell
out instantaneously—everything shown is available for
purchase at the brands' shops, or, more immediately, via your
keitai (mobile phone). Unlike high-fashion runway shows that
require audiences to puzzle a deeper meaning in their stitches
and seams, TGC's proposition is far simpler: enjoy a group of
iconic girls having some fun with wearable fashion. At about
$30-50 a ticket for the daylong event, TGC has proven to be a
titillating prospect for audiences, an appealing marketing
platform for brands and a helluva way to sell clothing. click
here to read the rest of this article.
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